Entry

The basic qualification required for entry into the marketing and sales department of any organization is an MBA with a specialization in marketing and sales management. A BA with economics or B.Com. can also be a starting point for a career in sales and marketing. However it is advisable to also take up a short-term part-time course in marketing. Sales is often a good entry point into a future position in marketing; while marketing jobs can lead to a career in general management. Production people also, after a few years experience, sometimes switch to the marketing and sales department.

PERSONAL ATTRIBUTES

FOR MARKETING

A high degree of business acumen, as of numeracy; some instinct for risk taking; self-confidence; ability to assess effects of economic, social and political events; social awareness; interest in social and economic trends; good communication skills; ability to get on with colleagues and clients, whatever their temperament or degree of expertise.

FOR SALES

Numeracy; an outgoing personality; ability to establish instant rapport with people; communication skills; pleasant appearance; good judgment of people; sensitivity to gauge the right approach to customers; ability to take the occasional rebuff; enjoyment of traveling alone; willingness to spend a great deal of time away from home.

TRAINING

Special training is essential for good marketing and/or sales jobs. This training is imparted by all institutions conducting business studies.